For nearly 15 years, I have held a variety of Marketing, Product Development, and Digital Technology roles at a variety of Fortune 500 and startup businesses.

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I graduated from SUNY New Paltz in 2004 with a BA in Communications/Media Mgmt. For years I was interested in working at a media company, specifically in a business role. After graduating, I immediately began pursuing an MBA in marketing while working full-time in a variety of marketing roles. In 2006, I graduated with my MBA and realized that I wanted to work in a marketing role which specifically focused on websites and new media. It's a field that changes and grows everyday and there's always something to learn.

 

 Over the years, I've managed to hold positions where I've been responsible for delivering bottom-line impact by creating and connecting market strategy to sales execution. These strategies involve development of compelling programs that increase brand awareness, demand, and strengthen customer loyalty. I always aim to lead with an understanding of consumer needs to developing relevant solutions that meet business objectives

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I'm looking forward to sharing stories of interest to me through my blog.

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